Initial Project Ideas

I D E A S

The Body Shop has 5 main company values which are:

Against Animal Testing.

Support community Trade.

Activate Self-esteem.

Defend Human Rights.

Protect our planet.

I did some research to find out exactly how they fulfill these values and I will explain each of the values below.

Against Animal Testing.

  • The Body Shop is approved by the humane cosmetics standards.
  • The Body Shop were a great influence on the ban of testing finished cosmetics on animals in 2004 and the ban of testing cosmetics ingredients in 2009.
  • They have a history of funding cosmetics organizations to try alternatives to animal testing.
  • They received The RSPCA’s ‘Good Business Award’ twice.

Support community Trade.

  • The Body Shop has over 25,000 farmers and producers worldwide signed on long-term trade contracts to ensure the farmers receive constant, fair payments.
  • All Body Shop suppliers must sign contracts about ethical trading and provide information about the working conditions and hours of employees to ensure that workers are treated fairly.

Activate Self-Esteem.

  • The Body Shop has set up global volunteering programmes for employees to go and help in other countries so that they feel good on the inside aswell as the outside.
  • The Body Shop claims that the products are designed to make you feel good about your body AND mind because you will feel good about the ethical, natural side of the company.

Defend Human rights.

  • The Body Shop has set up awareness campaigns to help the less fortunate.
  • HIV and AIDS campaign
  • £1.1 million raised for youth awareness programs.
  • £3.5 million raised for anti-domestic violence campaigns.
  • The Body Shop hope to influence governments and make a long-term change to help protect the less fortunate.

Protect Our Planet

  • The Body Shop now uses 100% recycled plastic bottles.
  • Low energy consumption bulbs and light fittings in all stores.
  • Renewable energy providers to supply power to stores and Body Shop offices.

We have devised a small mind map in order to think of a few early ideas….

I thought of some ideas and quickly sketched them out, obviously they are just early thoughts and don’t offer a representation of the final images.

Please excuse my lack of drawing ability, particularly with the people…

Albino rat/mouse with a bright pink 'kiss' mark

Child holding pet rabbit which wont be tested on.

Woman with pieces of fruit/veg covering up face

Woman wearing leaves suggesting that she only uses Body Shops natural products and wears natural materials. haha, such a bad drawing.

I thought about using hand gestures to put ideas/values across. The Body Shop looks down on burning fossil fuels i.e the hand pinching the power station. Whereas they praise recycling and renewable energy i.e the heart round the Windfarm.

Tractor tracks on the floor. The image will put across that small 'family' farming businesses supply most of the ingredients for the Body Shop products